You Are What You Eat: Nutricosmetics
Today’s consumers are taking the adage “we are what we eat” to heart when it comes to what they put in or on their bodies, and that includes makeup and personal care products. They are getting smarter about decisions that impact how they feel both physically and emotionally, especially given the extensive and growing access to information about the adverse effects specific ingredients or products can have on their bodies.
Beyond the personal health issues, we are becoming more aware of the environmental impact of synthetic chemicals in the everyday products we use – from detergents to pharmaceuticals. There is a broadening movement among consumers to embrace a more holistic approach to life on the planet. Good to see it developing in the beauty industry. Gaelle Organic
