Dove’s Go Sleeveless ad campaign creates body anxieties women didn’t know they had and sells them the solution. – By Libby Copeland – Slate Magazine
Dove recently unveiled its latest campaign, and it hinges on the idea that your armpits are ugly. Dove Ultimate Go Sleeveless is supposed to give women “softer, smoother underarms in just five days”—in ads for the product, which Stephen Colbert calls a “breakthrough shame-o-vation,” women cut the sleeves off their tops with joyful expressions, as if they’ve been liberated from a terrible scourge.
via slate.com
On and on the BS rolls. Here’s a good reason not to use Dove!
